The BondCable is now on Kickstarter and accepting Pre-orders! The team behind this is CleverThings, is a new brand concept initiated by Design Insight, a local Singapore design studio with over 16 years of experience in the design and development of consumer products.
BondCable features a flat-profile cable to minimize twisting and stress on the cable. Check out how it works in the video.
Design insights has an established history in Singapore, having ideated and commercialized over 100 projects and products worldwide in over 14 years. They have worked with iconic global brands such as Samsung, Sennheiser and BIC, as well as startups from all over the world. Their design portfolio consists of a wide range of consumer electronics, fast-moving consumer goods, and design strategy consultation for waste-oil management companies.
I am privileged to receive a preview sample and here are some thoughts:
Excellent Cable Quality
The cable is thick so it is impossible to tangle them. They can also withstand any usage abuses. The connector head is also fat with good grip, though the size might be an issue if you have an existing phone casing.
The BondCable is already pre-coiled, so the shape is already formed. Even when I untangle it, I can still easily coil them back. This is good, compared to other normal cables where it loses the “memory” after I stretch the cable to use.
The cable has matching grooves on each side so that they interlock and “bond” together.
During this crowdfunding campaign, the non-Apple USB-C and Micro USB goes for S$14, a reasonable price. Some cables who claim to have reinforced for durability sells for more than double the price.
Inspired by Sakeru Gummy Candy
Remember the “Long Long Man” commercial? The designers are inspired by that. interesting anecdote at rekindles that funny series of commercial with a twist at the end!
I like that the cable is thick an appears to be very durable. That alone would justify for getting the product. The plus point is able to coil them up and keep them in place. Using cable ties may keep the cable tidy but still looks unsightly because the cable do not stay coiled in shape.
They do not bond too adhesively together, so in a way that’s also good, so that they break the bond when there is some force to pull the cable apart, as it prevents unwanted tugs. If you really want them to stay together, I guess you could still use a cable tie.
The BondCable will also be great for people with OCD, as they coil so neatly and you just extend the amount of cable you need. Hopefully they can release longer versions in future.
Pre-Order Now at Kickstarter
Crowdfunding prices starts from US$9.90 (S$14) for non-Apple BondCable and US$13.90 (S$19) for Lightning BondCable. They will start shipping in October 2020. Click here to back this project at Kickstarter.