Caught in the act by event organiser, Edwin, of CONCEPT HUB.

I was invited to cover the Lucido-L roadshow at Bugis Junction on Sunday. According to Edwin, Lucido-L is one of the top hair products in Japan. They have been taking a low profile in Singapore over the past 3 years, and now they have decided to execute an intensive branding campaign. Here are some shots I took for the organiser, Concept Hubs.

Magdalene See (Fly Entertainment) with her assistant

Lucido-L products for test

Promoter putting on the hair product

Hair stylists from REDS Salon, Jerric and Yohei working on hair models

Before (above) and After (below)

Model Melissa looking good

Beauty work in progress

The ‘Dolly’ look

Take a bow, ladies.

Members of the audience get a makeover too.

For more photos, visit

Today I passed the CD of photos to Edwin over lunch. He shared with me a lot of his ideas and thoughts about the regional market conditions and technological insights. Many things he told me are rather refreshing. It shows his in-depth knowledge and experience in the highly dynamic market and shows why he is so successful in his businesses.


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