I was invited to cover the Lucido-L roadshow at Bugis Junction on Sunday. According to Edwin, Lucido-L is one of the top hair products in Japan. They have been taking a low profile in Singapore over the past 3 years, and now they have decided to execute an intensive branding campaign. Here are some shots I took for the organiser, Concept Hubs.
Today I passed the CD of photos to Edwin over lunch. He shared with me a lot of his ideas and thoughts about the regional market conditions and technological insights. Many things he told me are rather refreshing. It shows his in-depth knowledge and experience in the highly dynamic market and shows why he is so successful in his businesses.